Solution
Benchmark has been retained by Craig & Rose for over 9 years now, and has consistently driven sales in the B&Q account with innovative solutions tailored to their budget. Focusing on the Top 50 stores and ensuring the range was compliant to line plans and the stock database accurate every month, delivered strong core sales and protected the most valuable part of the B&Q estate. Then working in the lowest performing Warehouse format stores, we drove up the poorer performers to increasingly higher sales, thus always bringing the ATV up across the estate. Benchmark also pro-actively suggest and implement range re-flows to optimise the sales of key colours by season, ensuring the best colours have enough facings and are on the eye level shelves wherever possible.

Results
By ensuring the sales from the key stores are delivered, Craig & Rose knew they were taking advantage of every possible sale available in these stores, Historically, the database in multiple retailers suffers greatly from inaccuracies built over time by poor in-store practices, shrinkage and general stock database variances, Benchmark ensures the database is accurate and line plans compliant to maximise the sales per linear foot.
Stephen Percy-Robb, Managing Director of Craig & Rose said, “Craig & Rose has worked with Benchmark for 9 years, during which time they have repeatedly demonstrated their ability to deliver tangible results through improved on shelf availability and sales out. Their full time team have years of experience in the decorative category and pass on this knowledge through staff training sessions during their regular calls. Benchmark has from the outset taken time to understand our business and tailored their services to meet our changing needs throughout the season. They have managed range reviews on many occasions and we know they will be implemented with minimal disruption and in a timely manner.”

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