Launching new products in the  market, or just bringing existing ranges up to date is the essence of modern retail. The frustration can be that having developed products for launch, there is a complex and long route through retailer systems, culminating in getting a launch slot.

Frequently, these slots can be months into the future, out of season, too late to match with pre-booked advertising campaigns etc. Benchmark can alleviate some of these issues, by removing the need for store staff to implement the review. This allows suppliers to get products launched on time, guaranteed to agreed line plans, facings and stock levels across the whole estate quickly. We can even remove and uplift old or competitor product at the same time, ensuring sales of new ranges are not contaminated by outgoing ones.

The revenue generated will far exceed the cost of implementation, we have saved many clients months of delay in new product launches.

Click the link below to learn more or contact us to discuss how Benchmark can help you



Reviews

• Benchmark have implemented 4 reviews in Wallcoverings for Wilkinson in the last 12 months, part of a rolling program with the retailer and suppliers to update ranges quarterly. Only by using Benchmark, can they get so many reviews through the business, driving sales up more than 20% in a challenging year.

 

• Ryobi’s changes in Solar Lighting were implemented in 293 store by Benchmark, see the case study below.

Ryobi -