Secondary Sites
Secondary Sites
For many suppliers, whilst sales from the fixture deliver measurable and reliable sales, the addition of secondary sales sites across the store really drive the incremental business.
Ensuring the adjacencies make sense, such as premium brushes with premium paint, or wood glues and fillers in the timber aisles adds real impulse purchases of supplier ranges.
Frequently, store systems cannot handle multiple locations well or are not set up correctly, so stock levels do not support dual siting, and Benchmark can resolve these issues, both through system management and physical stock counts to ensure adequate cover is available and putting stock out in all locations during a routine call.
Contact us to discuss how Benchmark can help you
- Benchmark and Bostik grew sales by over 50% in B&Q, a large part of this growth coming from the actively managed secondary site program. By working in tandem with the retailer’s supply chain, we ensured plenty of stock was available for multiple, relevant locations across the store
- Locating premium products in sensible locations drives higher ATV for the retailer
